Web Seminars are 90-minute interactive sessions delivered via the Internet and speakerphone.  Participants have the opportunity to ask questions and get answers.

The low registration fee is per site, not per person, so by using a speakerphone any number of coworkers can participate.

All web seminars are worth 1.50 COE credits.

June 11, 2008
4:00 pm – 5:30 pm Eastern
Finance and Accounting for the Non-Accountant
James Hartman, III, CPA, COE
Premier Medical Eye Group
This course is designed to help the non-accountant professional become familiar with accounting terminology and processes. You will learn how to prepare and understand the three main financial statements and calculate and interpret key financial ratios. The course will address the importance of cost accounting in the medical practice environment including a break-even analysis study. The course will explore the necessity of internal controls and entity structure options, including an analysis of the various income tax implications. 
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June 25, 2008
4:00 pm – 5:30 pm Eastern
How to Sell a Practice
Sandra McGraw, JD, MBA
Health Care Law Associates
Many ophthalmologists own interests in ASC's and offer optical products through their practices.  The ASC must be valued at its "Fair Market Value", but what does "FMV" mean?  What multiple do you use to sell an interest to a new co-owner in your practice?  What valuations are appropriate?  When your associate buys into the practice, how does he buy into the optical shop?  Is it part of the practice or separately valued?  What (if any) difference does that make?  Gain an understanding of what valuation methods to use for your different ventures and how to protect yourself in using them.
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July 9, 2008
4:00 pm – 5:30 pm Eastern
Buy-ins and Payouts
Mark Kropiewnicki, JD, LLM
The Health Care Group

Gain an understanding of how to transition ophthalmologists in and out of practice co-ownership over time.  Learn how to structure fair and reasonable financial and legal arrangements for a new associate buying in to an ophthalmology practice and for paying out a practice's present owner(s).  A detailed presentation with examples will explain how to create buy-in and pay-out arrangements that are fair to both parties, will entice associates to become co-owners, and will fairly retire the practice's senior ophthalmologist(s).  Also learn the practical considerations, limitations, and protections needed to protect the associate and the practice when setting up these arrangements.
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In today's ever-increasing competitive LASIK market, external advertising needs to cut through the media clutter and offer clear, relevant messages..with a sense of urgency that results in direct response leads.  Tune in for key marketing campaign messages to use in your market.
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